McDonald's Monopoly Game analysis
Not what you're looking for?
1) McDonald's has run a monopoly game for many years. Do an Internet search for "McDonald's Monopoly Game" and read about how the game works and what people think about this sales promotion. Based on your experience and what you learned, should McDonald's continue to run the game each year? What other sales promotions would you recommend for McDonald's?
Purchase this Solution
Solution Summary
A brief analysis of why McDonald's continues to run the Monopoly game...
Solution Preview
McDonald's has been running the Monopoly prize game since 1987 (Munarriz, R.A., 2014), and the sweepstakes has been a continual draw of customers, helping boost sales for the franchises, while customers are excited about the chance to win an exciting top prize. According to Daily Finance, there have been a few scandals amidst McDonald's employees, from local restaurants to the highest levels (at one point over $20 million was pilfered from the fast-food giant); however after squelching these internal struggles by offering more to their customer-base, McDonald's continued and continues to draw crowds with their promotions.
Based on past experience playing the game, ...
Purchase this Solution
Free BrainMass Quizzes
Organizational Behavior (OB)
The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.
Cost Concepts: Analyzing Costs in Managerial Accounting
This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.
IPOs
This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)
Situational Leadership
This quiz will help you better understand Situational Leadership and its theories.
Managing the Older Worker
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce