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Marketing Management

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Products for Mcdonalds are in the maturity phase. What marketing strategies has your company or should your company implement with products in this phase.

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The Response Addresses the Queries Posted in 542 Words, APA References

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The Response Addresses the Queries Posted in 542 Words, APA References

McDonalds and maturity stage of product

Introduction

The product life cycle is an extremely important part of a business. At different stages, different marketing strategies are required. At the stage of maturity, the strong growth in sales decreases and there is competition with similar products in the industry. McDonalds is a global company and it is not very easy to face international competition (Bateman & Scott, 2004). McDonalds is facing increased competition with several firms like Starbucks, Pizza Hut, Burger King and Wendy's. Several other firms in the fast food industry like coffee-shop chains - Costa coffee, Barista and Café Coffee Day have been offering tough competition to McDonalds and they specialize in offering world class coffee.

Marketing Strategies in the Maturity Phase

The features of the product should be enhanced so that the ...

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Ashish Sharma, MBA (IP)
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  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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