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Marketing Research & Intelligence

- What are the advantages of Internet-based survey research over traditional survey research?
- Conduct an online search for "green awards" to learn about the various awards programs recognizing environmental consciousness and sustainable practices. Select one that recognized a business for a sustainable marketing practice and develop a brief presentation explaining why the company received the award.
- Explain how marketing intelligence differs from marketing research.
- What is sustainable marketing?

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Advantages of conducting market research online over traditional surveys include cost savings and the ability to generate results very quickly.

Conduct an online search for "green awards" to learn about the various awards programs recognizing environmental consciousness and sustainable practices. Select one that recognized a business for a sustainable marketing practice and develop a brief presentation explaining why the ...

Solution Summary

227 words explain the differences between marketing research and marketing intelligence.

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