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Business Research Methods

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1.Define the distinctions between primary, secondary, and tertiary sources in a secondary search.

2.Some researchers find that their sole sources are secondary data. Why might this be? Name some management questions for which secondary data sources are probably the only ones feasible.

3.What problems of secondary data quality must researchers face? How can they deal with them?

4.How does qualitative research differ from quantitative research?

5.How do data from qualitative research differ from data in quantitative research?

6.Assume you are a manufacturer of small kitchen electrics, and you want to determine if some innovative designs with unusual shapes and colors developed for the European market could be successfully marketed in the U.S. market. What qualitative research would you recommend, and why?

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1. Define the distinctions between primary, secondary, and tertiary sources in a secondary search.
The primary sources are original materials on which other research is based. They are categorized by the time period and have not been filtered through interpretation or evaluation. "They are usually the first formal appearance of results in physical, print or electronic format. They present original thinking, report a discovery, or share new information (University Libraries, 2010)." Examples of primary sources are diaries, letters, patents, journals, photographs, video recordings, or works of art.

The secondary sources are harder to define "Generally, they are accounts written after the fact with the benefit of hindsight. They are interpretations and evaluations of primary sources of information (University Libraries, 2010)." Examples of secondary sources are bibliographies, encyclopedias, histories, and commentaries.

The tertiary sources are a collection of both primary and secondary sources (University Libraries, 2010)." Examples of tertiary sources are guidebooks, textbooks, manuals, and chronologies.

2. Some researchers find that their sole sources are secondary data. Why might this be? Name some management questions for which secondary data sources are probably the only ones feasible.
Sometimes secondary sources are the only sources that can be obtained. It depends on what the researcher is looking for. For instance, "if a researcher is inquiring about sales statistics than they will have to look to business reports (Ganly, 2010)." "Business reports are a compilation of data that is put together with something in mind ...

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