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Qualitative Strategy, Quantitative and Mixed Research

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Compare qualitative strategy, quantitative strategy, and mixed research, with regard to business market strategy.How do they stand apart?

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Solution Summary

This solution includes a comparison of qualitative strategy, quantitative strategy, and mixed research with regard to business market strategy.

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Qualitative Strategy
Qualitative research includes the entire process of research: the methodology (conceptualization of the research question, choosing the appropriate qualitative strategy, designing the protocol), methods (conducting the research using qualitative methods within the chosen qualitative strategy, analysis of the data, verification of the findings), and writing the narrative. ...

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