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Innovation Process

Using the organization described in the attachment, prepare a 150-200 word summary in which you identify and discuss the four basic phases of the innovative process and focus on how the business will measure their results.

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The first phase of the innovative process is signal processing. Signal processing involves scanning the external and internal environment to gather signals and process such signals for deriving relevant information for decision making. In the case of City Grind, the company has conducted an extensive scanning or analysis of the trends in the external environment, such as those related to competitive offerings, needs/preferences of the consumers, etc. The company's management has closely observed the product offerings, coffee drinking experience/environment offered by other competitors's, etc. to identify opportunities that can be tapped by being innovative.

The second phase of the innovative process is the "strategy phase". In this phase, organization establishes a vision, ...

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Using the organization described in the attachment, prepare a 150-200 word summary in which you identify and discuss the four basic phases of the innovative process and focus on how the business will measure their results.

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