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    Innovation process

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    Identify and discuss the four basic phases of the innovative process and how you will apply the innovative process to change Delta Airlines. Identify the appropriate tools and techniques to be used in this process and explain why they were selected. Be sure to discuss how you will measure your results and what steps your selected organization will take to ensure continuous improvement.

    Innovation Process Phase's

    ? Preliminary analysis (phase A)
    ? Definition (phase B)
    ? Design (phase C)
    ? Operation (phase D)

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    https://brainmass.com/business/management-tools-and-techniques/innovation-process-206761

    Solution Preview

    The response addresses the queries posted in 1041 words with references.

    //Before we start working on this, I would like to suggest you to know about Delta Airlines and basic phases of innovative process. You should identify the tools for this process for applying innovative changes in Delta Airlines. I am going to provide you an overview on this topic which you can understand and modify, as per your requirement. //

    Delta Air Lines, Inc. Is a United States based airline, which is headquartered in Atlanta, Georgia. The airline operates in a liberal domestic as well as international network, spanning North America, South America, Europe, Asia, Africa, the Middle East and the Caribbean. An organization can improve its capacity by using latest techniques of innovation.

    Innovation for Delta Airline is the capability to change actuality in modifying the existing processes, building up new products and inventing new business models. It is a process that begins with a novel thought and resolves with market introduction.

    Phases of Innovation Process

    The innovation process is a method for creating a list of advanced business opportunities that can become the basis for a new direction for the business firm. The four phases of innovation process are formulation, strategy, resourcing and implementation.

    Phase I- Preliminary analysis: the first phase of innovative process includes formulation of strategies, environment scanning, external and internal analysis. Collecting and filtering the information from the external market as well as internal market, processing the data into relevant information (Schwill, 2005).

    Phase II- Defining: the second phase of innovation process includes defining of Vision, mission, goals and objectives, making and adopting relevant changes, assessing changes in terms of possibilities for action, making changes and altering the overall business strategy, defining core competences, assessing costs and benefits of different options and selecting and giving priority to all the options (Schwill, 2005).

    Phase III- Designing: the third phase of the process includes designing of the changes to be made, the techniques to be used and defining the criteria to ...

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