Innovation process
Not what you're looking for?
Identify and discuss the four basic phases of the innovative process and how you will apply the innovative process to change Delta Airlines. Identify the appropriate tools and techniques to be used in this process and explain why they were selected. Be sure to discuss how you will measure your results and what steps your selected organization will take to ensure continuous improvement.
Innovation Process Phase's
? Preliminary analysis (phase A)
? Definition (phase B)
? Design (phase C)
? Operation (phase D)
Purchase this Solution
Solution Summary
This response addresses the queries posed in 1041 Words, APA Reference
Solution Preview
The response addresses the queries posted in 1041 words with references.
//Before we start working on this, I would like to suggest you to know about Delta Airlines and basic phases of innovative process. You should identify the tools for this process for applying innovative changes in Delta Airlines. I am going to provide you an overview on this topic which you can understand and modify, as per your requirement. //
Delta Air Lines, Inc. Is a United States based airline, which is headquartered in Atlanta, Georgia. The airline operates in a liberal domestic as well as international network, spanning North America, South America, Europe, Asia, Africa, the Middle East and the Caribbean. An organization can improve its capacity by using latest techniques of innovation.
Innovation for Delta Airline is the capability to change actuality in modifying the existing processes, building up new products and inventing new business models. It is a process that begins with a novel thought and resolves with market introduction.
Phases of Innovation Process
The innovation process is a method for creating a list of advanced business opportunities that can become the basis for a new direction for the business firm. The four phases of innovation process are formulation, strategy, resourcing and implementation.
Phase I- Preliminary analysis: the first phase of innovative process includes formulation of strategies, environment scanning, external and internal analysis. Collecting and filtering the information from the external market as well as internal market, processing the data into relevant information (Schwill, 2005).
Phase II- Defining: the second phase of innovation process includes defining of Vision, mission, goals and objectives, making and adopting relevant changes, assessing changes in terms of possibilities for action, making changes and altering the overall business strategy, defining core competences, assessing costs and benefits of different options and selecting and giving priority to all the options (Schwill, 2005).
Phase III- Designing: the third phase of the process includes designing of the changes to be made, the techniques to be used and defining the criteria to ...
Education
- MBA (IP), International Center for Internationa Business
- BBA, University of Rajasthan
Recent Feedback
- "Thank You so much! "
- "Always provide great help, I highly recommend Mr. Sharma over others, thanks again. "
- "great job. I will need another help from you. "
- "first class!"
- "Thank you for your great notes. Will you be willing to help me with one more assignment? "
Purchase this Solution
Free BrainMass Quizzes
Employee Orientation
Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.
Understanding Management
This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.
Academic Reading and Writing: Critical Thinking
Importance of Critical Thinking
Production and cost theory
Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.
Writing Business Plans
This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.