Strategic Entrepreneurship
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1. Identify and discuss some of the ways that Amazon.com has demonstrated strategic entrepreneurship and innovation. Apply the terms invention, innovation, and imitation to the Kindle. Speculate about the degree to which the Kindle will revolutionize the print publication industry.
2. America's most successful pizza delivery chains, including Domino's, Pizza Hut, and other regional businesses, have long since relied on phone orders for delivery. How can the Internet's capabilities be integrated into their business? Weighing the pros and cons of ordering pizza on-line, make a list of ten management concerns and techniques to consider to successfully promote, develop, and run an on-line business in this lucrative market.
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Solution Summary
Identify and discuss some of the ways that Amazon.com has demonstrated strategic entrepreneurship and innovation. Apply the terms invention, innovation, and imitation to the Kindle. Speculate about the degree to which the Kindle will revolutionize the print publication industry.
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1.
Amazon.com has demonstrated strategic entrepreneurship and innovation in several ways since the inception of the company. First of all, the idea to launch an online bookstore was indeed an innovative thought that revolutionized the book retail industry. Further, the strong focus of the company on customer satisfaction, personalization and strong focus on customer experience over these years has indeed been a strong example of innovation with strategic entrepreneurship. The company's approach to revolutionize the online book retailing industry by providing unique online shopping experience via strategic use of technology and innovation led to the growth and success of Amazon.
The company started as a book retailer, then progressed into other retail product segments and even transformed itself into a storefront for other retailers who were essentially competitors. Such continuous progression into newer territories ensured that Amazon always remained on the forefront of innovation and strategic thinking.
If we take the case of Kindle, it can be termed as an innovative and radical product that has transformed the way people read books. Just like Amazon reinvented the book retail, Kindle is an invention that has provided an innovative way to access books. It has imitated the growing popularity of online content and digitization of paper content into an innovative package that offers consumers access to content over the ...
Education
- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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