Explore BrainMass
Share

Evaluation of Google's efforts to continuously innovate

Homework help from our online tutors - BrainMass.com

1. What is your evaluation of Google's efforts to continuously innovate?
Does the firm appear to be effectively using the three types of innovation? Why or why not?
Which of these approaches to innovation do you believe will be the most important to Google over the next 10 years and why?

2. Firms use strategic entrepreneurship to integrate entrepreneurial and strategic processes as a foundation for successful innovations. Find evidence in this case that Google is in fact using strategic entrepreneurship as it uses the three approaches to innovation.

3. Use the Internet and other sources of information available to identify some of Google's most recent innovations. How many of these are related to search capabilities Google has made available to users? Do any of the recent innovations move Google in directions other than search capabilities and functions? Which of the innovations you identified have the greatest probability of leading to improvements in the firm's performance? Why?

700 words total, (not including questions) with references

© BrainMass Inc. brainmass.com September 18, 2018, 9:33 am ad1c9bdddf

Attachments

Solution Preview

http://webcache.googleusercontent.com/search?q=cache:aYR992DSE-IJ:hadjarian.org/esterategic/tarjomeh/taherizare1.pdf+&cd=3&hl=en&ct=clnk&gl=us

What is your evaluation of Google's efforts to continuously innovate? Does the firm appear to be effectively using the three types of innovation? Why or why not? Which of these approaches to innovation do you believe will be the most important to Google over the next 10 years and why?

The company has exhibited an entrepreneurial spirit throughout the entire history of its organization wherein it strongly encourages individual employees to offer ideas, innovations, and suggestions to create new products and technology. The company operates under the paradigm that failure is a part of innovation, which requires the strategy that a company shouldn't be afraid to fail but should instead learn from their failures and continue to produce new ideas and innovation to change the industry. This is effectively used at Google as the company believes no idea is a bad idea, and therefore, it gives each employee the opportunity to produce innovative ideas . This is one of the main types of innovation, and it has greatly assisted the company in its bid to be the most innovative company within their industry or any industry.

As one of the most technologically advanced companies in the world, Google has relied heavily upon technology-based functional innovation, which has enabled the company to consistently produce new ...

Solution Summary

The expert provides evaluation of Google's efforts to continuously innovation. Firms with strategic entrepreneurship are determined.

$2.19