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Business Analysis - Google, Starbucks, and Apple

A) Evaluate the innovation strategy for Google's new product, the Google Tablet.
B) Do you think that well-known companies, like Starbucks, need to be innovative to keep their name brand strong and at the top of the list to hold onto or even gain more of their market share?
C) Do you agree that Apple is an organization creating value, and a competitive advantage?

Solution Preview

A) Evaluate the innovation strategy for Google's new product, the Google Tablet.

Google's innovation strategy for their new tablet appears to be focusing on their core activity (Google search) while innovating at the edges (Google tablet). In introducing a tablet they are keeping up with technology and their competitor, Apple. Primarily they are building a "copycat product that plugs into an existing ecosystem" (Basulto, 2012). This allows Google to build size and add market presence, being a part of an emerging technological trend, and while still focusing on their core business.

Research has shown that consumers are more purpose driven on tablets, displaying more focused search behaviors. It is key for Google to have an entry in this market so that the company does not allow Apple to upend their dominance as a search engine. Google has also noted that consumers tend to shop more on tablets, which makes the tablet a better medium for advertisements. Google is using this information to sell more ...

Solution Summary

This solution answers the following questions:

A) Evaluate the innovation strategy for Google's new product, the Google Tablet.
B) Do you think that well-known companies, like Starbucks, need to be innovative to keep their name brand strong and at the top of the list to hold onto or even gain more of their market share?
C) Do you agree that Apple is an organization creating value, and a competitive advantage?

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