economic, social-cultural, technological issues
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Imagine that you are a marketer for one of the following companies: Amazon.com, Apple Computer, Starbucks, Burger King, or a nationally recognized company of your choice. Decide whether your company will expand internationally into Mexico, India, or China. Briefly outline and describe the issues your company must consider regarding each of the following areas: economic, social-cultural, technological, and political-legal.
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Imagine that you are a marketer for one of the following companies: Amazon.com, Apple Computer, Starbucks, Burger King, or a nationally recognized company of your choice. Decide whether your company will expand internationally into Mexico, India, or China. Briefly outline and describe the issues your company must consider regarding each of the following areas: economic, social-cultural, technological, and political-legal.
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For the purpose of this assignment, I will chose Starbucks. Let us first discuss India and China. These two economies or countries are one of the fastest growing and largest emerging markets of the world and thus, very lucrative for Starbucks to exploit business opportunities and growth possibilities. From economic perspective, both these countries are rapidly growing with strong GDP growth rates and thus, there is no particular issue with demand. However, there are numerous social cultural issues that Starbucks have to deal with. China, being a ...
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