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Marketing mobilty products in developing countries

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As the VP of International Sales, you are responsible not only for sales but also for sales strategy. Prepare a preliminary report to the CEO identifying which three countries you think would most likely be interested in The Company's mobility product ( like wheelchairs) and state why you think these would be good target countries. Describe the opportunities and risks in each of the target countries. Then discuss the cultural (including religion, ethical business behavior, social responsibility, language, etc.), political, economic, legal and technology issues you, as Vice-President of International Sales will face when selling into these countries. In addition, explain any other differences between selling the mobility product in the United States and selling it in your three targeted countries.

Where on earth can I locate market research that would help me determine what 3 countries would be interested in mobility products and how can I include a discussion on the cultural political, economic, legal and technical issues as stated?

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Solution Summary

This solution describes the opportunities and risks of marketing whelchairs in developing countries. It includes cultural, political, economic, legal and technological questions to be considered.

This solution includes links to websites that provide statistics to help identifiy countries likely in need of mobility products like wheelchairs.

This solution also suggests a list of countries that should be considered.

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Rather than looking for marketing research per se, have you considered looking at proxy indicators to determine possible interest from countries? Look at countries with a history of landmines, for example. There are dozens of websites that have country statistics on the numbers of people injured by landmines every year. These would be obvious targets for wheelchairs, as would a country like China where physical disabilities are not a high priority in terms of health care and people therefore suffer without wheelchairs, walkers and so on. The following is a list of countries and websites that might help you find some possible target countries:

http://www.icbl.org/ (has country statistics)
www.banmines.org/
http://www.landmines.org/
http://www.icrc.org/eng/mines
http://www.mineaction.org/index.cfm
http://www.cirnetwork.org/engineering/index.cfm (information on a cheap wheelchair
that is now manufactured in developing ...

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