strategic use of counter trade schemes as a marketing weapon to generate export revenue
Not what you're looking for?
How might a company make strategic use of countertrade schemes as a marketing weapon to generate export revenue?
Is Starbucks coffee addicted in other countries just like in the US? Do other countries children drink Starbucks coffee like the US children. What age do they start drinking coffee overseas?
Purchase this Solution
Solution Summary
The expert determines how a company makes strategic use of counter trade schemes as a marketing weapon to generate export revenues.
Solution Preview
Many companies in today's marketplace lose part of their competitive advantages due to the difficulties of exporting and international business. One of the main impediments to exporting for a lot of companies is their inability to deal with foreign companies that may not have sufficient resources to pay for products or services. This is particularly true regarding hard currency, which many developing counties only have a very limited reserve. As a result, there ends up significant delays and problems in international transactions. Countertrade is a concept that companies can use to help increase their presence in international markets. It is usually composed of five different types: barter, counter purchase, offset, switch trading, and buybacks (Paul, 2008). Each one of those types of countertrades formulates a specific guideline or rules for business activity. Used strategically, they can increase export revenue for a company. To help illustrate this better, let's consider an example of a company ...
Purchase this Solution
Free BrainMass Quizzes
Understanding Management
This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.
Transformational Leadership
This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.
Accounting: Statement of Cash flows
This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.
Paradigms and Frameworks of Management Research
This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.
Six Sigma for Process Improvement
A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.