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    This posting addresses market entry options for going global

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    Candertel, an upscale manufacturer of lamps and lampshades in America, has decided to "go global." Top management is having trouble deciding how to develop the market. What are some entry options for the firm?

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    Solution Preview

    The firm could take advantage of one or more of several options.

    1. Exporting: Candertel can export the items to the foreign countries. In doing so, they can gain experience with global marketing while still ...

    Solution Summary

    The solution discusses four different market entry options that Candertel can use for going global.

    $2.19

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