Irish Business after Brexit

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The strategic marketing implications of Brexit for Irish business are related to falling Sterling values, increased nationalism, and higher tariffs/ barriers to trade. In addition, the Irish businesses will also face the problem of falling UK incomes.

The strategic implications for Irish businesses when faced with falling Sterling values are that the imports will become cheaper. The market in Ireland will have more cheaply imported goods. The strategic implication for Irish businesses is that to maintain their market share, Irish businesses must reduce their costs and be prepared to lower the prices of their products and services to match those of foreign products. The positive development in this area is that tariffs and barriers may make prevent the fall of prices in the Irish market. Moreover, trade barriers may not allow foreign companies free access to the Irish market. At the same time, the strategic marketing implications of falling Sterling values for Irish companies is that the products and services of Irish companies become more attractive in foreign markets especially the European countries (a). The strategic marketing implications for Irish companies are that they should increase their production and realize economies of scale. This will increase their competitiveness both in the Irish markets, the UK, and the European countries. The strategic marketing implications for Irish businesses are that they should strive for cost leadership. Also, realizing economies of scale will make the products of Irish businesses attractive in the UK because the customers will purchase lower-priced products because of declining incomes.

Increased nationalism has strategic marketing implications for ...