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    Uses the Internet for marketing, sales, and promotions.

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    Identify a company that uses the Internet for marketing, sales, and promotions. Answer the following questions for the company of your choice:
    a. What is the name of the company?

    b. What is the URL of the company home page?

    c. History:

    - Who founded it and when?

    - Initial products/services and markets?

    - Private or public?

    - E-company or brick and mortar?

    d. Financials:

    - Most recent year's revenues?

    - Most recent year's profits?

    e. What are its main products and services?

    f. What is its target market and who are its customers?

    g. Who are its main competitors?

    h. How is the company using the Internet for marketing, sales, and promotions?

    You are a Web business consultant and have been retained by Bob Drudge, the owner of refdesk.com. Bob needs to improve his Web presence by attracting more visitors, improving layout, making the site interesting enough that visitors stay and explore, and creating an impression consistent with the organization's desired image. Submit your recommendations in a report.

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    Please see the document below for your reference. Please feel free to edit as needed for your specific use.

    a. Amazon.com
    b. www.amazon.com
    c. Jeff Bezos founded Amazon.com, Inc. in 1994 and launched it online in 1995. It started as an online bookstore, but soon diversified to product lines of VHS, DVD, music CDs and MP3s, computer software, video games, electronics, apparel, furniture, food, toys, and so on. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, Japan, and China. It also provides international shipping to certain countries for some of its products.

    Amazon has steadily branched into retail sales of music CDs, videotapes and DVDs, software, consumer electronics, kitchen items, tools, lawn and garden items, toys & games, baby products, apparel, sporting goods, gourmet food, jewelry, watches, health and personal-care items, beauty products, musical instruments, clothing, industrial & scientific supplies, groceries, and more.

    The company launched Amazon.com Auctions, its own Web auctions service, in March 1999. However, it failed to chip away at industry pioneer eBay's juggernaut growth. Amazon.com Auctions was followed by the launch of a fixed-price marketplace business called zShops in September 1999, and a failed Sotheby's/Amazon partnership called sothebys.amazon.com in November.

    Amazon no longer mentions either Auctions or zShops on its main pages and the help page for sellers now only mentions the ...

    Solution Summary

    The expert identifies a company that uses the internet for marketing, sales and promotions.