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    5 Uses for Databases in Marketing

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    Assume that a marketing manager of a small company is in the process of implementing the use of a database to assist his or her company in its marketing efforts. Considering the information found in the text, list five ways that the marketing manager might be able to use the database for marketing efforts.

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    Solution Preview

    A database can be a simple or complex collection of information that you can get from your customer. Such data could be: gender, birthdays, anniversary, address, phone number... This is the info that you collect directly from your client. There however could also be other data that you can collect from the backside of business:

    - you can track what people buy from your store
    - you can see how frequently they shop
    - you can see how much money they spend

    All of this info is very ...

    Solution Summary

    An explanation is provided discussing the usefulness of databases in marketing.