Purchase Solution

What are the basic types of business questions that data mining will help answer?

Not what you're looking for?

Ask Custom Question

What are the basic types of business questions that data mining will help answer, or not answer?

Purchase this Solution

Solution Summary

In a 717 word solution, the subject of data mining is thoroughly explored.

Solution Preview

Please see the attachment for the footnotes and referencing which didn't carry over.

Data Mining is the process of finding hidden patterns and relationships in the data. It is a powerful new technology with great potential to help companies focus on the most important information in their data warehouses.

Data mining can answer business questions that traditionally were too time-consuming to resolve. When the user's questions are vague or general in nature, data mining is needed. Such business questions would be like: "What properties characterize the customers that gave us the most business in the past year?" "What's likely to happen to NY unit sales next month? Why?" and "Which clients are most likely to respond to my next promotional mailing, and why?"

Data mining search databases for hidden relationships, finding predictive information that experts may overlook because it might be beyond their expectations. When implemented on high performance client/server or parallel processing computers, data mining tools can analyze massive databases to deliver answers to questions like these above. Data mining tools predict future trends and behaviors, allowing businesses to make knowledge-driven decisions. ...

Purchase this Solution


Free BrainMass Quizzes
Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.