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Relationship Marketing and Organizations

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What is meant by the term relationship marketing? How does your organization use this concept today to run its business? How does this relate to satisfying customers needs?

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Solution Summary

The solution examines relationship marketing for organizations. How this relates to the satisfaction of customers needs is determined.

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Answer 2
Relationship Marketing
Relationship Marketing is a concept which focuses fully on the consumer and tries to develop a relationship of mutual trust and confidence with the customer which in turn, will increase his loyalty towards the company (Kotler, 2002). The main aim of the relationship marketing is to retain the customers and provide maximum satisfaction to the customers rather than focusing on the maximization of sales (Peck, Christopher, Payne & Clark, 1999). The relationship marketing recognizes the value of the business organization in the long run. It is a process to maintain a relationship with customers through various means, like after ...

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