Relationship Marketing
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Questions
1.'A surprising number of corporations place themselves in an adversarial relationship with consumers.' Discuss.
2.What do companies have to learn from old-fashioned service providers?
3.How should companies create a valuable relationship with these customers?
4.Analyze how three organizations that you are familiar with try to create a deeper relationship with their customers.
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Solution Summary
Analyze how three organizations that you are familiar with try to create a deeper relationship with their customers.
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1. A surprising number of corporations place themselves in an adversarial relationship with consumers. Discuss.
These corporations flood their customers with all kinds of offerings, deals and advertisements and as a result they distract these people instead of flattering them. In my opinion giving them too many choices and asking questions is like giving a mixed message that lead them develop defensive habits due to complexity in the decision making. Sellers need to explain their point briefly and let their customers to focus on what they want instead of leading them to certain products. Because customers tend to buy what they like and need and generally ignore the special deals and offerings of irrelevant products.
2. What do companies have to learn from old-fashioned service providers?
These companies have to learn that they need to focus on building ...
Education
- BSc, Dokuz Eylul University
- MBA, Texas A&M University-Kingsville
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