1.'A surprising number of corporations place themselves in an adversarial relationship with consumers.' Discuss.
2.What do companies have to learn from old-fashioned service providers?
3.How should companies create a valuable relationship with these customers?
4.Analyze how three organizations that you are familiar with try to create a deeper relationship with their customers.© BrainMass Inc. brainmass.com October 24, 2018, 7:37 pm ad1c9bdddf
1. A surprising number of corporations place themselves in an adversarial relationship with consumers. Discuss.
These corporations flood their customers with all kinds of offerings, deals and advertisements and as a result they distract these people instead of flattering them. In my opinion giving them too many choices and asking questions is like giving a mixed message that lead them develop defensive habits due to complexity in the decision making. Sellers need to explain their point briefly and let their customers to focus on what they want instead of leading them to certain products. Because customers tend to buy what they like and need and generally ignore the special deals and offerings of irrelevant products.
2. What do companies have to learn from old-fashioned service providers?
These companies have to learn that they need to focus on building ...
Analyze how three organizations that you are familiar with try to create a deeper relationship with their customers.
Marketing Management: "What is Marketing?"
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Peter, J. Paul, and James H. Donnelly, Jr. Marketing Management: Knowledge and Skills, 8th edition
Problem:" What is Marketing?" My answer needs to be at least 2,500-3,000 words and should incorporate key terms from the text and online materials, as well as key concepts of the marketing process, strategic planning, relationships, tools and scope.
Answer should also be in your own words, but you can reference the textbooks, if you'd like. For example, you might want to focus on and explain the difference between products and services, relationships such as B2C and B2B and buyer behavior, integrated marketing communications, elements of the marketing mix, the digital age and global marketing, market segmentation and/or pricing.View Full Posting Details