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Difference in Marketing and Sales

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What do you believe is the difference between "marketing" and "sales?" And how do you think the relationship between the two should be described in the marketing plan?

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The solution outlines the difference between marketing and sales and describes the relationship between the two in the marketing plan of a firm.

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Marketing is not just about selling a product; it is about creating value for both the seller and the buyer. Marketing is a compilation of all the components and processes concerned with making, communicating, and actually delivering an offering to a potential buyer or donor (if the marketing is being done by a non-profit organization, for example). Creating an exchange is about pricing and product differentiation. Selling is essentially the communications portion of marketing whereby ...

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