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    Which is the following statements about relationship marketi

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    Which is the following statements about relationship marketing is most accurate?

    A. Relationship marketing has a short-term focus on increasing profits.
    B. Relationship marketing is easy to implement so there is no reason for firms not to make this goal.
    C. Relationship marketing is more effective when there is a personal, ongoing relationship between individuals in the selling and buying organizations.
    D. Very few companies today are engaged in relationship marketing.
    E. The Internet is an ideal forum for relationship marketing since you are going directly into your customer's home or office.

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    Solution Preview

    Which is the following statements about relationship marketing is most accurate?

    A. Relationship marketing has a short-term focus on increasing profits.
    B. Relationship marketing is easy to implement so there is no reason for firms not to ...

    Solution Summary

    Which is the following statements about relationship marketing is most accurate?

    A. Relationship marketing has a short-term focus on increasing profits.
    B. Relationship marketing is easy to implement so there is no reason for firms not to make this goal.
    C. Relationship marketing is more effective when there is a personal, ongoing relationship between individuals in the selling and buying organizations.
    D. Very few companies today are engaged in relationship marketing.
    E. The Internet is an ideal forum for relationship marketing since you are going directly into your customer's home or office.

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