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Marketing Management

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Relationship marketing strategies. In 200-300 words, describe how an exchange relationship strategy should work. Cite an example.

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The response addresses the queries posted in 292 Words, APA references.

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Relationship Marketing Strategy: Working

Introduction

Relationship Marketing is one of the important Marketing Strategies. This strategy was developed from direct response marketing campaigns, which were directed to punctuate customer retention and satisfaction. Relationship Marketing Strategy is an effective tool to attract, maintain and enhance customer relationship. The Relationship Marketing Strategy helps in developing constructive relationship with the target customers for achieving long-term success. This strategy helps the business organizations to reduce costs and improve ...

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Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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