The Internet has allowed many companies to shift sales support for small accounts to e-commerce sites and away from sales personnel. Additionally, many regularly occurring functions have become automated, allowing customers with any size organization to use web-based systems to place orders and submit warranty requests.
Can you think of any other areas where Internet-based technologies could change the way a sales force interacts with their customers?
For many organizations, relationship marketing is more important than any individual transaction, because these long-term relationships can yield greater overall profitability. Find two examples of organisations where this is applicable and discuss the benefits and drawbacks for both firms
In addition to preparing the discussion questions, find a relevant article in a Journal or Newspaper relating to the issue of customer focus or Customer Relationship building for discussion on the forum. The discussion will consider:
a) Why is this article relevant to the topic?
b) Can any of the marketing related theory from this chapter be related to the article?
c) What can be learned from this?
There are areas where internet based technologies can change the way sales force interact with customers. For examples, today's mobile technologies allow sales people to give demonstrations presentations or answer queries of customers via their handheld devices like tablets, smartphones. New product demonstrations can be delivered instantly to customer's mobile phones, tablets or PC's via sales people.
Q2. Relationship ...
For many organizations, relationship marketing is more important than any individual transaction, because these long-term relationships can yield greater overall profitability.
Marketing Management: "What is Marketing?"
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Peter, J. Paul, and James H. Donnelly, Jr. Marketing Management: Knowledge and Skills, 8th edition
Problem:" What is Marketing?" My answer needs to be at least 2,500-3,000 words and should incorporate key terms from the text and online materials, as well as key concepts of the marketing process, strategic planning, relationships, tools and scope.
Answer should also be in your own words, but you can reference the textbooks, if you'd like. For example, you might want to focus on and explain the difference between products and services, relationships such as B2C and B2B and buyer behavior, integrated marketing communications, elements of the marketing mix, the digital age and global marketing, market segmentation and/or pricing.View Full Posting Details