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Service Added Based Differentiation. See attached file for full problem description.

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STEP 1

a. What results did you obtain?
Year 1
Selling the Camyo at $57,995 along with free Car Wash and Collision Insurance.
Year 2
Selling the Camyo at $58,995 with Collision Insurance and Detailing;
Year 3
Selling the Camyo at $57,994 with free Personal Concierge and Detailing

STEP 2
b. What key marketing concepts and principles did you employ to achieve those results?
Differentiation,
Year 1
The GPS Navigator will not give great differentiation because it can be emulated by the competition and its value calculated by the customer on the other hand the customer cannot easily estimate the value of the carwash and Collision ...

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