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Analysis of marketing tactics to drive incremental sales

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If a company has established the objective of driving incremental sales, what are some of the marketing communications tactics it may want to consider using and why?

Approximately 600 words, 3 references

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Solution Summary

An analysis of marketing tactics to drive incremental sales are discussed.

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Marketing Communications Tactics for driving Incremental Sales
Marketing communications tactics refers to the means through which a company can communicate with its associates and customers. Nowadays, the use of marketing communications tactics is essential for driving incremental sales as without this it is not possible for a company to promote its offerings. With the help of effective marketing communications tactics a company become able in reaching to its defined audience and affect its behavior by informing, inducing, and prompting (Rogers, 2001). Following are some of the marketing communications tactics that a company can use for attaining its objective of driving incremental sales:
Advertising: The most substantial marketing communication tactic that an organization can use to achieve its objective of driving incremental sales is advertising. Specific and well-designed advertising messages can assist the company in promoting the adoption of its products, services, persons, or ideas. It is ...

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