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Please answer the following question writing between 200 to 300 words to each questions. (only select 4 questions from the 5 below).

1. What external factors can cause a sales plan to change? What internal factors can cause a sales plan to change? How are internal and external factors related?

2. How can incremental sales opportunities be identified with existing customers? How can a product's sales volume be increased without changing the attributes of the product? How can a product's sales volume be increased with different products? Give examples.

3. Why should sales tactics be reevaluated? When should competitive tactics, that will call competitors to action, be implemented? Why would it be desirable that your actions not create a competitive response? Give an example.

4. How can customer loyalty be created? How can consumer behavior cause a need for changes to the sales plan? How can cult creation impact a sale plan?

5. What are some effective methods for measuring sales performance? How often should sales performance be measured? How do you test that the sales performance is matching the sales goals?
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Solution Summary

What external factors can cause a sales plan to change? What internal factors can cause a sales plan to change? How are internal and external factors related?

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1. What external factors can cause a sales plan to change? What internal factors can cause a sales plan to change? How are internal and external factors related?

One of the most important external factors that can cause a sales plan to change is competition. Competitive strategies can force an organization to modify or change its sales strategies or plans in order to remain competitive in the marketplace. As competitors implement new sales strategies, organizations need to respond with counter strategies to maintain competitiveness.

Further, another major factor that can cause a sales plan to change is consumer's changing taste and preferences. As today's consumers are getting more and more informed and aware due to factors such as internet, companies need to review their existing sales plans in light of changing taste, preferences, needs and wants of the consumers.

Internal factors that can cause sales plan to change are changes in broader corporate strategy that can alter sales plans to change as well. Other internal factors include change in management or sales directors/managers that can cause sales strategies to be revised, resource constraints that can lead to changes in budgetary aspects of the sales plan, etc.

Internet and external factors are tied with each other. Changes in the ...

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