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Tracking Purchase Behavior

(Here is the virtual organization: link for Kudler Fine Foods )

Describe how this process may affect the Kudler Fine Foods in terms of domestically and globally.

Input- Frequent Shopper Program
Main Action- Tracking Purchase Behavior
Output- Revenue Increase

Frequent Shopper Program (Revenue Increase) - Kudler's new initiative is tracking purchase behavior at the individual customer level and providing high value incentives through a partnership with a loyalty points program. The customer purchase behavior patterns will help Kudler refine its processes and offerings to best satisfy their valued customers. Price is not the primary differentiating factor for Kudler consumers; these consumers are focused on quality and finding specialized items. Therefore, rather than providing everyday discounts to the customers for their purchase frequency like lower end markets, Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods.

Inputs are usually a supplier product or service. Main action is the transformation of such products or services, and output is the target or desired product.

Describe how the above process may affect the Kudler Fine Foods in terms of domestically and globally.

Organize the solution in terms of an introduction, body, and summary/conclusion.

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Solution Preview

Today's organizations are becoming more and more consumer centric and trying hard to maximize customer satisfaction by personalizing products and services to develop a loyal customer base. Loyalty marketing is one such initiative to ascertain consumer buying pattern and develop customized strategies to enhance loyal customer base.

The process will radically transform the marketing initiatives and related processes of Kudler in both domestic as well as global markets. By closely tracking consumer ...

Solution Summary

Kudler Frequent Shopper Program: Tracking Purchase Behavior for revenue increase