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    Electronic Profiling

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    If personalizing a customer's website experience is a key success factor, then electronic profiling processes to track visitor website behavior are necessary. Do you agree or disagree with this statement?

    © BrainMass Inc. brainmass.com October 1, 2020, 10:08 pm ad1c9bdddf
    https://brainmass.com/business/e-commerce/electronic-profiling-209958

    Solution Preview

    Are they necessary? The marketer thinks so. By tracking where you shop and what your interests are, a marketer, through electronic profiling, can better their market to you.

    Look at it this way. When you go food shopping you purchase two bottles of Coke. When you check out, the cashier gives you coupons ...

    Solution Summary

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    If personalizing a customer's website experience is a key success factor, then electronic profiling processes to track visitor website behavior are necessary. Do you agree or disagree with this statement?

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