Tracking of user behavior
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You may have noticed that when you look at products on a search engine, that same product appears as an advertisement in your social media and other sites you visit. Many search engines provide advertisers with tools for evaluating the impact of different keywords or phrases. These tools typically "track" user behavior patterns and associate products for sale by companies that subscribe to and pay for their services to help identify potential customers. On the other hand, there are also ad blockers that block this type of communication.
What constraints, if any, should be applied to this practice?
How might your feelings toward the technology be affected if you are the CIO or an executive manager at a small company that depends on this type of advertising to generate revenue?
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Solution Summary
This posting discusses the tracking of user behavior by search engines.
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Three actions are described. The first is the tracking of consumer behavior, the second is the provision of tools to advertisers that help them track consumers and do product placement, and the third is the use of tracking consumer behavior for placing advertisements.
The constraints broadly are asking the user for permission to track his behavior and allow the placement of advertisements. The user may tick and permit for any of these activities.
From the political perspective, the constraints should be placed by each ...
Education
- MBA, Indian Institute of Social Welfare and Business Management
- BSc, University of Calcutta
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