Explore BrainMass
Share

Explore BrainMass

    What is structural equation modeling used for?

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    What is Structural equation modeling and how it is relevant for market researcher?

    © BrainMass Inc. brainmass.com October 10, 2019, 8:34 am ad1c9bdddf
    https://brainmass.com/business/market-research/structural-equation-modeling-646057

    Solution Preview

    Structural equation modeling is a technique used for developing model and testing these models for the purpose of application in business. These models are based on either an extensive literature review or a result of study of a phenomenon observed and verifying this phenomenon through discussion with the experts. A model for this purpose is first proposed identifying the different constructs based on certain variables identified through literature review or observations or discussions with experts. These models are ...

    Solution Summary

    The solution describes the concept of Structural Equation Modeling and its application in marketing.

    $2.19