What is structural equation modeling used for?
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What is Structural equation modeling and how it is relevant for market researcher?
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The solution describes the concept of Structural Equation Modeling and its application in marketing.
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Structural equation modeling is a technique used for developing model and testing these models for the purpose of application in business. These models are based on either an extensive literature review or a result of study of a phenomenon observed and verifying this phenomenon through discussion with the experts. A model for this purpose is first proposed identifying the different constructs based on certain variables identified through literature review or observations or discussions with experts. These models are ...
Education
- BCom, M.D.S University, Ajmer
- MBA, M.D.S University, Ajmer
- PhD, Suresh Gyan Vihar University, Jaipur
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