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    What is structural equation modeling used for?

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    What is Structural equation modeling and how it is relevant for market researcher?

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    Structural equation modeling is a technique used for developing model and testing these models for the purpose of application in business. These models are based on either an extensive literature review or a result of study of a phenomenon observed and verifying this phenomenon through discussion with the experts. A model for this purpose is first proposed identifying the different constructs based on certain variables identified through literature review or observations or discussions with experts. These models are ...

    Solution Summary

    The solution describes the concept of Structural Equation Modeling and its application in marketing.