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Family Orientation: Marketing or Other?

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According to Kotler and Keller (2008), "From parents a person acquires an orientation toward religion, politics, and economics and a sense of personal ambition, self-worth, and love. Even if the buyer no longer interacts very much with their parents, their influence on behavior can be significant. Almost 40% of families have auto insurance with the same company as the husband's parents" (P 155). Do you agree with Kotler and Keller that family members have an influence on our shopping habits?

No Wikipedia please. I know that family orientation does suggest that family has a huge influence because we're familiar with brands they use. Insurance, financial and other specific brands, looking for some unique help with writing something that explains intro paragraph, middle and conclusion paragraphs.

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Solution Summary

The solution discusses if the family orientation is in marketing or other.

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Please find guidelines and ideas for Marketing Family Influence in the attached file.

Introduction
The family members have major influence on the buying behavior of consumers. There are many examples that show the influence of family members on consumption behavior. A child learns to enjoy the candy by observing his older, learns the use and value of money by watching his parents. In a family, many products are purchased by a family unit and views and opinions are involved in consumption decisions. In this, influence of family members on buying decisions and shopping habits will be analyzed with the help of variables.
Influence of family on buying decisions
The family is the most important consumer buying organization in society. Family members are most influential reference group. The family of orientation consists of parents and siblings. From parents, child acquires an orientation for religion, politics and economics and personal ambition. A direct influence on everyday buying behavior is the family of procreation including spouse and children (Kotler, 2007). Family decision making is focused on husband, wife and child dominance in different situations and in joint decision making. People are familiar with the brand that is used by the ...

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