Now that you have determined the characteristics of the target market, design your survey, and construct the primary research.
Explain why you chose the audience you did.
What are the audience segment's perceptions of the company's brands?
How is the audience segmented? By geography? By personality traits? By likes and dislikes?
What ethical concerns exist when conducting the research?
Please refer to the attached file for the response.
SURVEY QUESTIONNAIRE: CONSUMERS' PERCEPTIONS ON
A BRAND OF CAR
___Below 30 years old
___30 to 39 years old
___40 to 49
___50 and above
Monthly family income: ________________________
Size of family: ____
When you think of a car, what brand comes to you mind first? _____________
When you think of a durable car what brand comes to your mind?
When you think of a luxury car, what brand comes to your mind?
When you think of a spacious car or a car suitable to your family, what brand comes to your ...
The expert designs a survey and constructs primary research.