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    Marketing research: Design survey, construct primary research

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    Now that you have determined the characteristics of the target market, design your survey, and construct the primary research.

    The survey should include 10 - 12 questions that you will use to collect information about the HP's developing marketing strategy. Include information about the following:

    Explain why you chose the audience you did.
    What are the audience segment's perceptions of the company's brands?
    How is the audience segmented? By geography? By personality traits? By likes and dislikes?
    What ethical concerns exist when conducting the research?

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    https://brainmass.com/business/branding/marketing-research-design-survey-construct-primary-research-404243

    Solution Preview

    Please refer to the attached file for the response.

    SURVEY QUESTIONNAIRE: CONSUMERS' PERCEPTIONS ON
    A BRAND OF CAR

    Gender:
    ___Male
    ___Female
    Civil Status:
    ___Single
    ___Married
    Age:
    ___Below 30 years old
    ___30 to 39 years old
    ___40 to 49
    ___50 and above
    Occupation: __________________________________
    Monthly family income: ________________________
    Size of family: ____

    When you think of a car, what brand comes to you mind first? _____________
    Why? ____________________________
    When you think of a durable car what brand comes to your mind?
    First_________
    Second__________
    Third ___________

    When you think of a luxury car, what brand comes to your mind?
    1st_______
    2nd______
    3rd______
    When you think of a spacious car or a car suitable to your family, what brand comes to your ...

    Solution Summary

    The expert designs a survey and constructs primary research.

    $2.19

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