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    Marketing research process

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    1. What is the most important step of the research process? Why is this particular research concept important? How could you apply this to benefit your company?

    2. What are the pros and cons of each the three basic research methods? What is the difference between primary and secondary research? When would you use primary research? When would you use secondary research?

    3. What type of research is a focus group and what is the objective of having one? What are the primary advantages and disadvantages of using "live" and "online" focus groups? Would your company benefit from the use of focus groups?

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    https://brainmass.com/business/the-marketing-mix/marketing-research-process-300843

    Solution Preview

    Hello. I need assistance with (3) marketing questions.

    1. What is the most important step of the research process? Why is this particular research concept important? How could you apply this to benefit your company?
    The most important step of the research process is the research design. The research design is important because it provides the framework for the entire market research. The research design is important because it requires a great deal of thought, matching of resources with objectives, and planning. This step is so important because ultimately the results obtained from marketing research will be directly related to the design of the marketing research. There are many elements of research design these include the design of the sample and the size of the sample. Determining the data analysis methods to be used, the selection of the scale, the selection of methodology, measurement of question, qualitative research, and secondary research;
    My company needs to find out the segments that should be targeted using its marketing mix. The company makes luxury soap. The marketing research design should be suitable for identifying the most relevant segments and the methods that should be used to communicate with the segment. The market design can benefit my company by analyzing the secondary information that is available, designing the questionnaire that can help identify the segment that should be targeted by my company. The measure/scaling that should be used by my company in its questionnaire, the sample size that my company should go in. The basic statistical tests that need to be carried ...

    Solution Summary

    Marketing research process is discussed in great detail in this solution.

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