Purchase Solution

Importance of Marketing Research Process

Not what you're looking for?

Ask Custom Question

You are a marketing manager who has been asked to present a PowerPoint presentation to your employees on the marketing research process. Prepare at least a 15-slide PowerPoint to explain to your employees about the marketing research process. Your PowerPoint presentation must include the following:

Title and Business Name
What is Marketing Research?
Explain the Importance of Marketing Research.
Describe your marketing goals and objectives.
Explain each of the 6 steps of the marketing research process and be sure to apply them to your presentation.
Making a Decision and implementing your action plan.
List of References using APA format. Include at least three resources, one of which may be your textbook.

Purchase this Solution
Solution Summary

Marketing research is the function of obtaining information to identify and define marketing opportunities. These tasks include generating, refining and evaluating marketing actions and performance in an effort to improve the marketing process. (American Marketing Association).

Solution Preview

Marketing research is the function of obtaining information to identify and define marketing opportunities. These tasks include generating, refining and evaluating marketing actions and performance in an effort to improve the marketing process. (American Marketing Association).

Marketing research is important because it is essential for companies to identify what marketing tools are working and if there are any gaps. Gaps are known as a lack of information or knowledge about a given area. Examples of this include customer perception of a product, consumer buying habits and determination if an opportunity to market even exists. Research is important because companies need to ensure that the millions of dollars that are spent on sponsorship, commercials and other marketing tools are worth the investment. This information needs to be gathered to make sure the supply and demand are in sync. If there is a low demand for a particular product in a specific area, companies are not going to dish out as much money for a marketing campaign in that area and vice versa. ...

Purchase this Solution
Free BrainMass Quizzes
Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Learning Lean

This quiz will help you understand the basic concepts of Lean.

Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

View More Free Quizzes
Related BrainMass Solutions

  • The Importance of the Marketing Research Report

    486752 Discuss the relative importance of the marketing research report to other stages in the marketing research process Discuss the relative importance of the marketing research report to other stages in the marketing research process.

  • Description of Importance of marketing research

    236377 Importance of marketing research What are the goals of marketing research? Why is marketing research important?

  • The importance of marketing research

    97342 Marketing Discuss the importance of research. What types of information is critical to marketing, discuss methods used for research.

  • making bar soap

    What is the need and importance for marketing research in the twenty-first century?

  • Importance of marketing research.

    THE IMPORTANCE OF MARKETING RESEARCH What is marketing research? Burns and Bush (2003) define marketing research as the process designing, gathering, analyzing, and reporting information that may be used to solve a specific marketing problem.

  • Marketing Research paper - Kudler Fine Foods

    Prepare a 1,050-1,400-word paper in which you justify the importance of marketing research in the development of Kudler Fine Food's marketing strategy and tactics, and identify the areas where additional market research is needed.

  • The Importance of Marketing Research at Phillips Lighting

    299711 The Importance of Marketing Research at Phillips Lighting Select an organization in which you are familiar. Prepare a paper in which you describe the importance of marketing research to your selected organization's management team.

  • Marketing Research

    improve understanding of marketing as a process.

  • Importance of Marketing Research and Competitive Intelligence

    376021 Importance of Marketing Research and Competitive Intelligence See the attachment.

  • Market Research and Ford Fusion Hybrid

    377909 Please discuss the importance of marketing research by addressing these questions relating with Ford Fusion Hybrid. Discuss the importance of marketing research.

View More Related Solutions