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Decision-Making: How a Product Influences Seniors

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What are driving influences that affect the decision-making of consumers? Can you illustrate an example in which senior men or women are influenced by a product?

250-300 words please.

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Solution Summary

The expert determines how a product influences seniors in decision making processes.

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One of the elements that influences consumer decision-making is the price that goods and services offered for, due to the fact that when items are priced at an affordable level, then consumers are influenced to purchase those items at a higher rate than they would purchase higher priced items. In addition, consumers are more apt to inform other individuals about the affordably priced items after ...

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Marcel Parker, MPA
Education
  • Criminal Justice, Elizabeth City State University
  • Master of Public Administration, North Carolina Central University
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