McDonald's Case Study
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1. Read Case Study # 1, McDonald's "Seniors" Restaurant. Evaluate Suzanne's current strategy regarding senior citizens. In terms of defining a "target market", is Suzanne on target? Does this strategy improve this McDonald's image? What is her product? What would your advice to Suzanne be? Explain why or why not?
2. For the same case study # 1, identify and discuss what resources might be available for Suzanne to utilize in order for her to make the best "marketing" decision. Where can a small business owner go to get help? What should Suzanne do to support the decision you have encouraged her to make in DQ/2? Be specific. Try to provide an example based upon your own research into her problem.
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The solution discusses McDonald's Case Studies.
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1. Read Case Study # 1, McDonald's "Seniors" Restaurant. Evaluate Suzanne's current strategy regarding senior citizens. In terms of defining a "target market", is Suzanne on target? Does this strategy improve this McDonald's image? What is her product? What would your advice to Suzanne be? Explain why or why not?
In terms of a target market, Suzanne is on target with her demographic. Her product is her brand, which is McDonalds. Her strategy to implement Bingo sessions during the restaurant's slower times is smart. The seniors will spend their dollars on breakfast and spend their dollars on Bingo. Senior citizens are an important demographic. Not all clientele can come in for breakfast as often as senior citizens do. The other demographic who wants breakfast, generally gets his or her breakfast through the drive-thru eliminating the over-crowding issue Suzanne discussed. Regarding McDonald's image, ...
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