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McDonald's Adaptation to Global Markets

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Case study question:
McDonald's was called "the poster boy for the proliferation of standardized global products" ( Hill, 2009, p. 436). They have also been a model for adaptation to local markets. What are some key learning points that apply to cultural acceptance and supply chain management as demonstrated by McDonald's?

This solution provides an example of how McDonald's expanded into India, by altering its menu to include foods popular in the culture. By including menu items specific to the culture of India, this helped to create acceptance of a "foreign" food provider. It would be a sound business decision to obtain products locally for the production of some items; to assist with the local economy.

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Solution Summary

McDonald's is widely known for Big Macs and McNuggets. But in other cultures that may not view burgers and chicken nuggets as "staples" to their diet, adaptaion is paramount in order to expand into global markets. This solution is about 200 words and includes a reference, citing how McDonald's expanded into India by offering paneers, a staple to the local culture.

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When branching out into an international market, it is imperative to know what products will be culturally accepted - and more importantly, the supply chain to ensure proper supply is made to satisfy demand. McDonald's has stores throughout India, where spicy ...

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