McDonald's worldwide success
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Environment or Strategy?
While McDonald's origins go back to the 1950s, the majority of their growth (and indeed other fast food companies) has been achieved from the mid-1970s onwards. In this time period the social environment quickly changed as more duel-income families emerged. The change meant that families quickly became "time-poor" and reliant on "convenient" product solutions.
Debate the following:
Is McDonald's worldwide success due to their adaptation to the changing environment (that is, their deliberate strategy)?
OR
Did the convenient service offering just happen to be well suited to the new social environment?
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Solution Summary
While McDonald's origins go back to the 1950s, the majority of their growth (and indeed other fast food companies) has been achieved from the mid-1970s onwards. In this time period the social environment quickly changed as more duel-income families emerged. The change meant that families quickly became "time-poor" and reliant on "convenient" product solutions.
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In my opinion, McDonald's worldwide success has been a combination of both, i.e., it's ability to adapt to the changing environment as well as new social environment that suited company's convenient service offering.
If we see McDonald's global strategy, we can definitely say that McDonald's has done a very good job in terms ...
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