McDonald's: From Big Mac to P'tit Plaisir
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1.Read the McDonald's Case Study located in the Case Study section of the text.
2.Write a summary of the case study. In your summary, be sure to discuss the external environment in which McDonald's operates and how the environment influences its strategy.
3.Note: a summary is a comprehensive and yet brief form of the case study. It is considered a critical thinking exercise.
Your summary should be a minimum of 2-3 pages in length and must be in your own words. Include 3-5 references. Only one reference may be from the internet (not Wikipedia). A detailed explanation of how to cite a course using APA can be found here (link). Include a title page with your submission. Only the body of the paper will count towards the page requirement. Please see rubric below.
(Competitiveness and Globalization) strategic management Hitt, Ireland and Hoskisson.10e
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Solution Summary
From Big Mac to P'tit Plaisir, the expert examines McDonald's case study.
Solution Preview
McDonald's: From Big Mac to P'tit Plaisir - College of Business www.bus.iastate.edu/demarie/.../ISU%20-%20McDonalds%20Case.pdf retrieved from Google database
This case summary summarizes how McDonald's has endured throughout its storied history and weathered backlash as well as maintained its core roots while branching out from humble beginnings to open restaurants in over 120 countries across the globe. The article highlights how the company has been able to accomplish this feat by strictly adhering to their core operating standards regardless of what country or market they enter. This has enabled the company to net huge profits and success by focusing on the same core tenets that characterized the company during its humble beginnings, which are quality, service, cleanliness, and value.
Therefore, the company is easily transferrable across the globe because of this standardization, which ensures that customers receive the same experience no matter which location they patronize across the globe. As someone who has patronized McDonald's in many different countries across the world, I can attest to this concept, which originated with McDonald's but has been incorporated into business profiles by most other multinational restaurant chains such as Starbucks or Subway. During the very beginning of its roots, the company emphasized quality service that was fast and courteous with clean restrooms available to patrons at every location. The uniformity that exists within the global infrastructure has enabled the company to control costs through larger economies of scale, and this is how the company was able to provide the most ...
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