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McDonald's used to price its Big Mac differently throughout Latin America

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Discuss the factors that may influence McDonald's to price its Big Mac differently throughout Latin America

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The expert discusses the factors that may influence McDonald's to price its Big Mac differently throughout Latin America.

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There are many factors that might influence McDonald's pricing of the Big Mac in Latin America. One factor is demand. If there is less demand than in the United States, due to unfamiliarity with the product or due to cultural preferences in food, pricing may be lower than domestic fast food products, to entice ...

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Beatrice Martino, MEd
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  • MEd, Jones International University
  • BSc, DeVry University
  • MPH, Walden University
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