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    Single Page Case Study: Lisa Aham, Manager of a McDonald's

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    After evaluating Lisa's current strategy regarding senior citizen market, would this strategy improve this particular McDonald's image? what would Lisa do about the senior market - i.e. should she encourage, ignore, or discourage her seniors? What should she do about the bingo idea? An explanation of all this would help in figuring out this one page case study of about 300 words.

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    Single Page Case Study: Lisa Aham, Manager of a McDonald's Restaurant. After evaluating Lisa's current strategy regarding senior citizen market, would this strategy improve this particular McDonald's image? what would Lisa do about the senior market - i.e. should she encourage, ignore, or discourage her seniors? What should she do about the bingo idea? An explanation of all this would help in figuring out this one page case study of about 300 words.

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