Diagram a process for planning and developing a new low carb patty.
Which members of the organization will be part of the product development project and what roles will they play.
What are potential challenges to the product development of a low carb patty and how will they be overcome
What characteristics of the low carb patty will contribute to its success.
Develop a chart for low carb patties showing the attributes and associated development efforts.
Marketing Chart for the Low-Carb Patty
Internal Environment- Assess the internal environment of the company (what is the company, who founded it, what are its products, why is it marketing the low-carb patty?)
External Environment - Assess the internal environment of the company (what is the industry like, are there many competitors, and is the product affected by cultural influences?)
The S.W.O.T.T. analysis that follows provides a view of both internal and external market opportunities.
Here list the positive things the company has that will help it successfully market the product such as:
? The company has a long track record of success with low-carb products.
Here list the negative things the company will face internally that may hinder the successful marketing of the product such as:
? The product requires refrigeration and the company has thus far only developed non-refrigerated low-carb products.
Here list marketing opportunities for the low-carb patty:
? Low-carb items are the fastest growing segment of the diet food market
? Other competitors will offer the same ...
This is an organizational chart showing which members of the organization will be part of the product development project and what roles will they play as the company develops a low carb patty for marketing.