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Influence of Color on Consumer Perception

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What do you think of the influence of color on consumer perception of freshness?

© BrainMass Inc. brainmass.com September 20, 2018, 2:58 pm ad1c9bdddf - https://brainmass.com/business/strategy-and-business-analysis/influence-of-color-on-consumer-perception-563829

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I think that color has a tremendous influence on consumer perception of freshness; this is largely due to the fact that individuals perceive brighter colors as being reflective of ...

Solution Summary

This solution describes how color affects consumer perception of freshness.

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