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Influence of Color on Consumer Perception

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What do you think of the influence of color on consumer perception of freshness?

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This solution describes how color affects consumer perception of freshness.

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I think that color has a tremendous influence on consumer perception of freshness; this is largely due to the fact that individuals perceive brighter colors as being reflective of ...

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Marcel Parker, MPA
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  • Criminal Justice, Elizabeth City State University
  • Master of Public Administration, North Carolina Central University
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