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Influence of Color on Consumer Perception

What do you think of the influence of color on consumer perception of freshness?

© BrainMass Inc. brainmass.com July 17, 2018, 9:29 pm ad1c9bdddf

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I think that color has a tremendous influence on consumer perception of freshness; this is largely due to the fact that individuals perceive brighter colors as being reflective of ...

Solution Summary

This solution describes how color affects consumer perception of freshness.

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