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    Influence of Color on Consumer Perception

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    What do you think of the influence of color on consumer perception of freshness?

    © BrainMass Inc. brainmass.com October 10, 2019, 6:59 am ad1c9bdddf
    https://brainmass.com/business/strategy-and-business-analysis/influence-of-color-on-consumer-perception-563829

    Solution Preview

    I think that color has a tremendous influence on consumer perception of freshness; this is largely due to the fact that individuals perceive brighter colors as being reflective of ...

    Solution Summary

    This solution describes how color affects consumer perception of freshness.

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