How does color influence food choices?
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Perceptions and choices of food are briefly linked to color in 500 words of research notes and brainstorming ideas to assist with topic selection.
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500 words of research notes and brainstorming ideas are offered to assist with topic investigation of how color is an influential element within food selections.
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When researching how color affects food choices, research by Chylinski, Northey, & Ngo (2015) clearly affirms that "Color has a profound influence on human perception. Not only does it cause changes in physiological or emotional states, it can shape what is perceived in other sensory modalities" (p. 950). Thus, the link among the senses also seems to validate how color is highly influential since tactile and visual are connected as "When eating a lunch snack, for example, consumers typically view the snack before experiencing its texture in the mouth. Because of this, the color of the snack may affect perceived texture" (Chylinski, Northey, & Ngo, 2015, p. 950).
The interplay among senses is also attributed to color of foods since there is an alleged "cross-modal effect of color on perceptions of texture (in the form of oral somatosensory experience) and considers the mediating role a person's "need for touch" (NFT) plays as a link between cross-modal sensitivity and embodied cognition in sensory information processing. Findings from the study indicate not only the two-way interactions between color and actual texture on perceived ...
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