Brand Management of Do-the-Wild-Thing
Not what you're looking for?
Suppose you are the brand manager for Do-the-Wild-Thing, an unscented deodorant shampoo aimed at Generation-X members. Sales of your product have been declining. Exploratory research suggests your brand is not price competitive. Outline a research plan that would provide you with the information you need to decide what to do. Explain why you selected certain methods and not other ones.
Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 4-5, Pages 89-157.
Purchase this Solution
Solution Preview
As a brand manager for Do-the-Wild-Thing, I would first find out the prices of other unscented deodorant shampoos in the market. This can be found from published sources, that is secondary data. In addition, the prices of the competitive offering can also be ascertained from the price-lists of competitors. The stores that stock Do-the-Wild-Thing can also provide information about the prices of ...
Purchase this Solution
Free BrainMass Quizzes
Production and cost theory
Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.
Cost Concepts: Analyzing Costs in Managerial Accounting
This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.
Introduction to Finance
This quiz test introductory finance topics.
IPOs
This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)
Marketing Management Philosophies Quiz
A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.