Information Technology
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1. Do you think Information Technology is instrumental in improving a company's performance or is it an overhead? Give your perspective using appropriate examples.
Consider a company's performance with respect to the following parameters:
Market share
Consumer loyalty
Recognition/awards
2. What makes a good brand name? Describe a brand name you like and explain why it?s a good example of a brand name. What do you think makes a bad brand name? Give an example of a bad brand name. Why?
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Solution Summary
This solution provides an explanation of whether or not information technology improves a company's performance. Furthermore, it will address what a good brand name is.
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Hello. I provide the following to assist you.
1. Do you think Information Technology is instrumental in improving a company's performance or is it overhead?
I do believe that information technology is instrumental in a company's performance because almost everything is technological these days. Most companies have credit card machines, computers, cash registers that are computerized, and many more things. Technology allows a company to be more efficient in their everyday working environment.
In reference to market share, technology increases a company's market share. However, if a company uses technology, that originally relied on direct purchases it could affect the market share. For example, the encyclopedia and dictionary, many people no longer ...
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