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    Information Technology

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    1. Do you think Information Technology is instrumental in improving a company's performance or is it an overhead? Give your perspective using appropriate examples.

    Consider a company's performance with respect to the following parameters:
    Market share
    Consumer loyalty
    Recognition/awards

    2. What makes a good brand name? Describe a brand name you like and explain why it?s a good example of a brand name. What do you think makes a bad brand name? Give an example of a bad brand name. Why?

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    https://brainmass.com/business/branding/information-technology-313601

    Solution Preview

    Hello. I provide the following to assist you.

    1. Do you think Information Technology is instrumental in improving a company's performance or is it overhead?

    I do believe that information technology is instrumental in a company's performance because almost everything is technological these days. Most companies have credit card machines, computers, cash registers that are computerized, and many more things. Technology allows a company to be more efficient in their everyday working environment.

    In reference to market share, technology increases a company's market share. However, if a company uses technology, that originally relied on direct purchases it could affect the market share. For example, the encyclopedia and dictionary, many people no longer ...

    Solution Summary

    This solution provides an explanation of whether or not information technology improves a company's performance. Furthermore, it will address what a good brand name is.

    $2.19

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