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    SWOT Analysis of AT&T and BellSouth

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    I need to prepare a swot (strengths, weaknesses, opportunities and threats) analysis of both att.com and bellsouth.com websites.

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    P.S: AT&T Inc. acquired BellSouth on December 29, 2006 so I am going to analyze these firms before this date.

    SWOT Analysis of AT&T

    Internal Strengths and Weaknesses


    ? Best known Telecommunication Company in U.S. (Brand recognition)
    ? Economies of scale advantage (largest reaches/scale)
    ? Financial strength and sales level
    ? Historical achievements and existing client relationships
    ? ...

    Solution Summary

    This solution generates a SWOT analysis of AT&T and BellSouth, addressing their strengths, weaknesses, opportunities and threats.