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SWOT Analysis of AT&T and BellSouth

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I need to prepare a swot (strengths, weaknesses, opportunities and threats) analysis of both att.com and bellsouth.com websites.

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This solution generates a SWOT analysis of AT&T and BellSouth, addressing their strengths, weaknesses, opportunities and threats.

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P.S: AT&T Inc. acquired BellSouth on December 29, 2006 so I am going to analyze these firms before this date.

SWOT Analysis of AT&T

Internal Strengths and Weaknesses

Strengths

? Best known Telecommunication Company in U.S. (Brand recognition)
? Economies of scale advantage (largest reaches/scale)
? Financial strength and sales level
? Historical achievements and existing client relationships
? ...

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Umut Oltulu, MBA
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  • BSc, Dokuz Eylul University
  • MBA, Texas A&M University-Kingsville
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