I need to prepare a swot (strengths, weaknesses, opportunities and threats) analysis of both att.com and bellsouth.com websites.
P.S: AT&T Inc. acquired BellSouth on December 29, 2006 so I am going to analyze these firms before this date.
SWOT Analysis of AT&T
Internal Strengths and Weaknesses
? Best known Telecommunication Company in U.S. (Brand recognition)
? Economies of scale advantage (largest reaches/scale)
? Financial strength and sales level
? Historical achievements and existing client relationships
This solution generates a SWOT analysis of AT&T and BellSouth, addressing their strengths, weaknesses, opportunities and threats.