AT&T Value Chain Analysis
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Value Chain Analysis for AT&T
Explain the value chain analysis for the business that includes the customer. Value chain analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the company. Value chain activities can be grouped into two categories.
? Primary Activities - Those that are primarily concerned with creating and delivering a product (e.g. component assembly)
? Support Activities - Activities (e.g., human resource management) that might increase effectiveness or efficiency
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The solution discusses the value chain analysis for AT&T
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Value Chain Analysis for AT&T
AT&T Overview
"AT&T is one of the telecommunication services in the US. The company offers a range of wireline and wireless services for retail and enterprise customers. The company's offerings include telecom equipment, voice, data, video, integration services, network access, directory services, networking services, and application management. AT&T manages its operations under three heads: wireline, wireless, and directory. AT&T operates primarily in the US. But, with its increased focus on going global, the company has started to expand its operations in the Middle East and Asian countries. In the fiscal 2006, the company's revenues increased significantly on account of its acquisition of Bellsouth." (Research and Markets 2006) Now that we understand the services and acquisitions of AT&T, we can now address the values set forth.
Partnerships
The partnership between business value and relationship value are different but when ...
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