Organizational Technology Plan Value Chain Analysis
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Please prepare a 1,100 word paper in APA format with references addressing the following:
Explain the value chain analysis for AT&T that includes the customer. Value chain analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the company. Value chain activities can be grouped into two categories.
? Primary Activities - Those that are primarily concerned with creating and delivering a product (e.g. component assembly)
? Support Activities - Activities (e.g., human resource management) that might increase effectiveness or efficiency
Also, Include information on how technology can be used for partnering activities that might add value to a company's value chain. Give specific examples in areas such as the following:
? Innovative approaches toward business functions in partnering with sites that draw together like-minded customers (e.g., electronic neighborhoods, reinventing commerce, extracting information from data exchange)
? Use of the Internet for human resource management (recruitment and management of existing staff), competitive analysis (e.g., collection of intelligence), collection of corporate data for new product development (e.g., internal analysis of sales records to identify potential new products for customers), and increasing responsiveness and effectiveness through the use of Internet technology for customer service and marketing
PLEASE INCLUDE 2 POWER POINT SLIDES HIGHLIGHTING MAIN POINTS IN PAPER.
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The response addresses the queries posted in 1306 words with references.
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The response addresses the queries posted in 1306 words with references.
//The company AT&T is a reputed company in terms of providing the quality services in the telecommunications field. The firm holds an important position and operates in US; but now, it is operating around the globe. Before starting the paper, it is important to enclose a brief introduction regarding the company along with the value-chain analysis.//
AT&T is a reputed company and operates in the area of providing the local and the large distance telephone services in the United States. Along with this, it also operates in the field of internet access and the digital television. The company is placed at the second position in providing the wireless services in the United States. The corporation was established in the year 2005. The firm's headquarter is situated at Dallas, Texas. It has gained its brand image throughout the world (AT&T Business Profile, 2006).
The next aspect is to focus upon the value chain analysis of the company, which assists in comprehending the business activities undertaken, along with making the firm gain a competitive advantage. The next aspect involves concentrating upon the value chain activities. The value chain activities are the chain of activities through which the product undergoes through incorporating the various stages, in the form of product creation to its transformation into a finished product. This procedure is also beneficial because it adds value to the product. The value chain analysis is categorized into two major activities that are the Primary activities and the Supportive activities. The primary activities constitute the activities in relation with the inbound and outbound operations, marketing and the services of the value chain analysis (Porter, 2008).
//The next aspect discusses the primary and the supportive activities regarding the value-chain analysis of the company and the efficiency of these activities in strengthening the firm's position.//
The corporation follows the primary activities to accomplish the value chain analysis. In the primary activities, the first step involved is the inbound logistics that is the method to acquire the material from the ...
Education
- MBA (IP), International Center for Internationa Business
- BBA, University of Rajasthan
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